Jessica Giuffré
I work with women and older teens excited
to build real self-trust and move
through life with greater
ease, confidence and purpose.
In this space, having it all
figured out is not a requirement.
Eagerness to explore future-you is.
Founder of
Blue Emerald Coaching
Why Blue emerald?
I work with women and older teens who experience constant pressure – to be confident, kind, successful, attractive, ‘sorted’ – and feel their sensitivity and imperfections prove they’re somehow not OK as they are.
To me, those imperfections are like the facets of a gemstone: complex, beautiful and shaped over time, not evidence that anything is wrong. Hence Blue Emerald: confidence, self-worth and relationship coaching that celebrates the blemishes, layers and pressures that make you you.
Emeralds are green. Blue emeralds, geologically, shouldn’t exist. And that is precisely the point.
For me, Blue Emerald is a picture of what it’s like to grow into yourself when life has piled so many expectations on you.
I imagine an emerald that refuses to follow the rules, that formed in a way no one expected. It grew under immense pressure, drawing on a mineral mix no one could predict – it broke the rules and became something entirely unique.
So many of the women I work with live under pressure – carrying expectations, fear, stress, shame, unspoken rules and old family patterns – and have that familiar hum of imposter syndrome in the background.
They feel they’re a bit too much of one thing and not enough of another. They feel they’re somehow not good enough as they are and spend years trying to polish, shrink or ‘dye’ themselves into a mould of what they think they should be.
I can help you step away from that.
“If I’d had a coach to support me through the difficulties of my teenage years and my personal life, I would have embraced life very differently!”
My philosophy is simple: ‘Emerald’ represents your value, your resilience and your inner structure. ‘Blue’ represents your depth, your intuition and your calm.
The work we do together uncovers the unique mineral mix that makes you who you are and turns that into true confidence, inner calm and deeper connection with yourself and the people you love.
“Wherever you are, you don’t have to figure it all out alone. I can support you as you build confidence that feels real — in a life that feels like yours.”
I didn’t have coaching when I was younger. I felt lost, alone and riddled with self-doubt and lack of confidence. That experience shaped me and fuels my work — offering with empathy, truth and care the support I never had.
I work with women in all kinds of moments, not just in those dramatic turning points, but through the quieter struggles: the doubt, the overthinking, the feeling you should know who you are by now, but don’t.
Maybe you’re in sixth form just trying to hold it together under pressure: A levels, choices, future plans feel more like questions than answers.
Maybe you’ve chosen not to go to university or college, or you’re still figuring out the right path for you — and wondering if you’re already behind.
Maybe you’re at uni or have just finished, and life feels messier than expected — not quite what you thought it would be.
Or maybe you’re deeper into adulthood — in your twenties, thirties or beyond — and something just isn’t sitting right. You’re tired of the self-doubt. You want to feel more confident, more aligned, more yourself.
